Naming Cell Phones

Cool Tech PatternWith all the marketing infrastructure of huge telecommunications conglomerates, why in the world has it taken until now for them to find out it’s a good idea to give cell phones cool names? Instead of SMG-1042XR, they’re giving them names like “Blackjack” and “Chocolate.” This isn’t anything revolutionary or particularly creative, but how in the world did it take years for companies to start increasing their phones’ cool factor by assigning unique names? Granted, phones have been fairly cookie cutter until the last 2 years or so, but, seriously, how did they not see that until now?! Just an interesting question.

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